Could the London West End Keep Away The Economic Crisis
Thursday, December 10th, 2009With the economic crisis truly upon the businesses of London, could the city’s celebrated musicals and plays keep the ticket revenue coming in? Over in Broadway, New York, the theatre productions can be found being hit with lower musical ticket revenue as tons of theatre goers are choosing to stay at home instead of head out into town. Countless people, usually couples and families are staying in watching the latest movies than going out to watch a theatre production. The Broadway theatre shows have responded eagerly by decreasing musical ticket prices to get theatre goers back, so far with amazing results. Infact, Shrek the Musical is selling a family musical ticket bundle of two parents paying complete price with up to 3 children under 16 attending the show for free. With the reputation of the Shrek films, the status has furthermore forwarded to the theatre adaptation. The half price ticket booths at Leicester Square retail tickets for Les Miserables and other top west end shows.
Over in London’s West End, the musical ticket revenue have also seen a downturn. The Great British economic crisis has caused countless plays to observe their profit line even more. And with some musicals employing high priced stars, like Macaulay Culkin and Orlando Bloom, the theatre production companies need to recoup this cost. Luckily for the capital city and of course the theatre shows there are half price ticket booths that allow theatre goers to find tickets for top west end shows at a small fraction of the musical ticket price. These well known musical ticket retailers have observed a rise in revenue since the economic crisis and this allows the theatre goers of London and its tremendous tourists to be able to afford to buy their favourite musicals and plays without spending too much cash.
As the economic crisis continues, we might find that a variety of theatre productions might begin to offer similar show deals to that of Broadway with family musical ticket bundles. Yet, there are certain musicals and plays that will stand the test of time – musicals and plays like the Lion King and Billy Elliot have been around for many years and show no indicators of decreased tickets sales.