Communication Beat

Where London’s West End usually held its spot as the world’s most expensive area for office real estate, Tokyo’s Inner and Outer Central Districts have jumped into the top five, with the Inner District coming out on top and relegating London’s West End to second place. This was the result of a survey report recently released by CB Richard Ellis Group (CBRE).

CBRE follows office occupancy costs in around 170 cities, and this year, Moscow came in third, and Hong Kong’s Central Business District was placed fifth in their survey. London’s West End failed to hold on to the top spot. This is largely due to the economic climate, which has made businesses extremely wary of making new acquisitions for office space. Expansion of businesses has also ground to almost a complete halt, and as a result, there is a much lower demand for office space, depressing prices by almost 20% this year in comparison with last year.

Only three cities have escaped this overall decline – the French city Marseille, Perth in Australia, and the American town Charlotte. This however may be attributed to the fact that they previously experienced low costs or are emerging cities, which hardly have any track record. Therefore, the remaining cities of the 170 surveyed, London included, have seen a downward trend in occupancy costs (for a cost effective solution click on shared office space).

London’s West End has seen one of the worst falls in office space prices, as the average cost used to be around USD 300 per square foot, but has now fallen to USD 170 per square foot, according to CBRE’s Global Chief Economist, Dr. Raymond Torto. He also remarked that areas catering to employers from the financial sector are doing much worse than the rest.

There is no doubt that Google affiliates rank as some of the most successful affiliates anywhere on the web.

Yet few understand the reason behind this success. Even the majority of Google affiliates who are yet to start making huge five figure checks do not quite understand why the Google Adsense program has flourished so much within such a short time.

Anybody who understands the real secrets behind the phenomenal rise of Google affiliates will be in a much better position to benefit and profit from it, whether or not they are current Adsense affiliates.

1. Google Affiliates Are Riding On The Most Dramatic Shift In The Advertising Industry In History

A few webmasters think that this Adsense and pay per click affiliate mania is a passing fad. All indications are that this is not the case. If anything mounting evidence points to one of the most dramatic and rapid shifts in advertising industry history. You can’t beat the deal to advertisers where they pay only for actual traffic to their website and more so when they can easily calculate their conversion rate on that traffic and predict their profit margin on the deal. This arrangement cannot be duplicated on TV or in any other offline media with so much precision and accuracy.

This means that advertising revenue will continue to shift away from other media and will move online at an even more rapid rate than is the case currently. And not just any online mediums like banner ads for example. The revenue will specifically shift to pay per click text ads. If you need some proof just look at the Google numbers in recent months, and most of it is being generated by PPC ad revenue.

What does that mean to a blogger or webmaster? It means huge and increasing profits as the number of advertisers grows and the competition between them for clicks grows fiercer.

It means that any expert in any tiny little niche will find it increasingly easier to make a good regular income from a low traffic targeted site with higher paying, more valuable Adsense keywords.

2. Google Affiliates Recognize That Content Is Not King, It’s Everything

Writers, or rather good writers are already enjoying a huge advantage as Google affiliates. Only well written content will attract quality traffic and only interesting engrossing content will keep that traffic coming back again and again. Only high-quality keyword rich content will keep a site high in search engine rankings and thus guarantee enough traffic to keep Google affiliate adsense earnings high.

3. Top Google Affiliates Are All Using The Blog Secret

Blogs were created for linking and everybody knows that links are closely related to traffic in two ways, firstly they generate traffic but more importantly, they help a site achieve high search engine rankings with usually opens the floodgates of traffic. Top Google affiliates are using this secret to keep those big fat Google affiliate Adsense checks arriving by special courier every month.

Most top Google affiliates have dozens of blogs loaded with the right keywords and engaging content. With just a little SEO (search engine optimization) skills, these new breed of high flying online professionals are able to get their sites to the top of search engine rankings. It is then minimal maintenance as they sit back and watch the traffic volumes flow to their blogs already loaded with Adsense ads. The result of all this is that the clicks happening at their sites shoots up and with it their Google affiliate Adsense earnings.

4. Google Affiliates Are Using The Secret of The Hook

In advertising it is called the hook. Journalists call it the angle or slant of the story. Both mean the same thing. It is all about picking up a subject and asking yourself, what aspect of it most interests your audience? If you answer that question accurately then your ad or your article will attract maximum interest.

Online this is becoming more critical by the day. Content that is not slanted to fit the interests and needs of you audience will not attract enough interest and this impacts on the traffic of your blog or site and ultimately on your Google affiliate adsense earnings.

Christopher Kyalo is a successful online writer and entrepreneur. Read the rest of this article at his Google affiliate writer’s blog. He can be reached at strongwallafrica at yahoo.com

With Internet use spreading across the globe, one advertising message no longer fits all. Believe it or not, Asians, Europeans and Latin Americans account for more than 60 percent of all Web traffic, and the percentage is climbing. At the same time, Internet shoppers everywhere are becoming increasingly hostile to generic pop-ups and banners.
So, how can on-line advertisers get results in such a complex and demanding marketplace? A big part of the answer is geo-targeting.

Geo-targeting means gearing ad content to a specific geographic market. Advertisers can identify on-line shoppers by IP address, postal code or area code; when the shopper visits the advertiser’s site, he will see an ad that literally hits him where he lives. Several geo-targeting approaches are available:

Advertising on Web sites with localized content, such as on-line newspapers, yellow pages and entertainment guides;
Advertising on sites such as Yahoo!®, where user registration includes geographic markers;
Using third-party advertising services such as DoubleClick; and
Advertising on sites with geographically specific content, such as MapQuest® and The Weather Channel.

Creating ads in local languages, while important, is only one aspect of geo-targeting. International companies geo-target by adjusting prices to compensate for currency exchange rates. They also display order and response forms in local currencies to make them better understood and more effective. Subtle changes in ad design can make a big difference as well; for example, when targeting Canadians, far higher response and conversion rates occur when a small red maple leaf appears in the ad.

Even within the U.S. market, geo-targeting grows in importance. Studies indicate that most shopperseven on-line shoppersprefer to purchase within 10 miles of home. Thus, geographically sensitive businesses, such as real-estate developers, franchisers and car dealerships, can geo-target and reach an extremely receptive segment of potential customers.

Although geo-targeted ads are expensive compared to the one-size-fits-all variety, their increased effectiveness more than offsets the cost. With $5 billion expected to be spent on local on-line advertising by 2010, technology is gearing up. The newest version of IP addresses, Ipv6, will assign a unique identifier to every computer, making geo-targeting more accurate. Geo-targeting service providers are cropping up all over, and Internet powerhouses like Google AdWords and Yahoo!® Search Marketing already offer easy-to-use geo-targeting ads, tracking and analytics.

Companies should consider this new advertising strategy before the competition catches on and gets to the customers’ door first.